Strategy in Italy
The Group’s development strategy aims to enhance and strengthen its brands in key markets by improving the existing product portfolio and launching new products. At the same time, the Group invests in expanding into new segments and consumption occasions, seizing opportunities arising from market evolution and shifting consumer preferences—including through strategic partnerships and targeted acquisitions. This approach integrates tradition and innovation, preserving the heritage of values and expertise built over more than two centuries of history while guiding the Group’s development with a long-term vision that prioritizes nutritional, environmental, and social considerations.
International strategy
Internationalization represents a strategic growth driver for the Colussi Group. Backed by a portfolio of brands and products that embody the quality and tradition of Italian food, the Group expands its international market presence through long-standing relationships, strategic partnerships, and development initiatives built over time. Growth beyond national borders relies on the ability to leverage the Group’s distinctive strengths and engage with diverse cultural contexts and markets, while remaining firmly aligned with its core identity. It is a journey that combines Italian roots with a global vision, helping to strengthen the Group’s worldwide presence and create new opportunities for growth.
