Our strategy
in Italy
It is founded on constant research and market analyses and on paying close attention to the lifestyles and new requirements of the modern consumer.
Our strategy
in Italy
In Italy, on one hand, the strategy focuses on reinforcing the brands in the respective markets and categories, by launching new products and improving those already on the shelf. On the other hand, it focuses on entering potential new markets to expand the consumption opportunities and seek new targets through innovation, takeovers, and/or partnerships with other companies. The strategy is driven by the will to preserve the combination of tradition and history that makes the products of our Group stand out, and our ability to innovate and anticipate trends, always with a particular focus on the overall sustainability of our activities and products.
It is founded on constant research and market analyses and on paying close attention to the lifestyles and new requirements of the modern consumer.
Our strategy
abroad
Our strategy
abroad
The Colussi Group’s internationalization strategy is based both on the traditional export business and its direct presence in the area, with industrial and commercial facilities in partnership with important local players. Our products are exported both directly to customers and via importers.
In the countries where the Colussi Group already holds a significant market share and a consolidated network of contacts, or in countries considered as having high potential, our strategy is to forge industrial and commercial partnerships locally by setting up joint ventures, in which the competences regarding food and technological know-how provided by the Colussi Group are adapted to suit the specificities of the individual markets, in order to offer the best response to the needs of the local consumer.
Part of the Group’s strategy is also the distribution of other product lines and third party brands that complement and complete the Group’s own productions. The Group’s internationalisation strategy focuses on its bakery products, healthy products and pasta.