Founded in 1974, Misura has always been characterized by its strong commitment to research and innovation, becoming a leading brand in the world of nutritional well-being.

Today, Misura promotes everyday wellness through tasty choices, to be enjoyed without sacrifices or extremes. With products designed to fit every routine and lifestyle, Misura supports people every day in building their own world of wellness and flavour.

The Misura range includes six product lines: FIBREXTRA – high in fibre; PRIVOLAT – free from milk and eggs; DOLCESENZA – with no added sugars; NATURICCA – free from animal-based ingredients; MULTICEREALI – made with a mix of different cereals; and PROTEIN – high in protein. Together, these cover eight product categories: biscuits, crackers, snacks and cakes, crispbreads, pancakes, cereals, pasta, and juices.